A call-to-action is a part of your message represented as an image, button, or statement that encourages your targeted audience to act upon your proposal. Generally, this statement appears at the end or throughout the sales pitch. It is one of the useful marketing strategies that can convert your leads into long-term customers. CTAs can be of different styles and sizes depending on your goal conversion and website design.
Some common examples of calls to action buttons are;
- Sign up
- Buy now
- Learn more
- Add to cart
- Free trial
Yet, most businesses are still unaware of CTAs. Over 70% of small business B2B websites do not contain call-to-action buttons. Most landing or sales pages that lack a sense of urgency are not converting leads because it makes their call to action ineffective. Calls to action are the number one way to drive conversions to your page. If your page’s CTA button is weak or non-personalized, then it bores your potential customer and you end up losing them.
Therefore, you need to create successful CTAs because without them you can’t drive sales. If you don’t know how to do so, then look up to any full service Digital Marketing Company
You will find 8 incredible tips within this article for creating an impactful call-to-action.
Tip#1: Make Benefit-centered CTA
How does your CTA benefit the user? A call to action must offer a benefit to the customer. If you want to increase the click-through rates of your site, provide a solution to your targeted audience. People are desperately looking for the best answers and if they find the right answer in your piece of content, they will surely click on your CTA button. Hence, show them the benefits through your CTAs. For example, Quick Sprout made benefit-driven CTAs; “Free Course: Double your traffic in 30 days + Secret Bonus (valued at $300)” and “Yes, Let’s Start The Free Course”. Now you’ve got the idea, it’s your time to make a compelling call to action.
TIP#2: Write Strong Command Actionable Verbs
Strategic and actionable calls to action can help you guide your visitors through the buying journey and directly affect your conversion rates. Adverts are usually placed in relatively small spaces, so it is essential to make sure you communicate your message as clearly as possible. For instance, if you run an eCommerce store, use words like buy, shop now, check now it’s free. Equally, if you are promoting emails or white papers, include like these; download. subscribe, hear from us. The online world works in a way that makes it expected that your landing page or site will feature a prominent call-to-action. It is an art to compose effective CTAs, but taking the right steps will help you achieve them.
TIP#3: Use words to convey emotion or enthusiasm
If you want to convert your sales instantly, make your CTAs enthusiastic in order to get people excited and enthused. It’s important to use words that appeal to people’s emotions in order to ensure they cannot choose anyone else but you. As an example, if someone wants to book a holiday, using “BOOK YOUR HOLIDAY TODAY” will not be as effective as PLAN YOUR DREAM VACATION TODAY!. This will excite them and provoke them to take action.
Tip#4 Make your words curious:
You will see a rise in sales when you make people curious about your offers. Curiosity is a powerful motivation to learn something new. Create your call to action message in a way that piques your prospects’ curiosity about what’s beyond the CTA, and they’ll be more likely to click, giving you the results you desire. Additionally, the higher your conversion rate, the more sales you’ll make. You can’t simply guess the way to make your customers curious about your product. Create a sense of urgency in your users with emotional triggers like now, trust, delight, surprise, and fun. As per stats, 74% of B2B buyers believe emotions are more influential than logic.
Tip #5 Break the ice with a CLEAR PROMISE
The human mind hates being manipulated by any advertisement that has no value for them. When you present the user with an obvious reason to complete the purchase, you are likely to convince them to click. Don’t forget to provide your customers with explicit information in your CTAs so that they know what to expect when they click.
Tip#6 Placement and button color
Call-to-action buttons need to be placed in an easy-to-find location and have the relevant color. The bottom of a copy with an opt-in box works best for some marketers, while others have found that placing it to the right of the opt-in fields leads to more conversions. Moreover, it is beneficial to keep the button in contrast with the main color scheme of the page.
- messages, and
These are all components of a call to action button. If you use a large button, choose a color that is less prominent and consider a bright color if you have a short button.
Tip#7: Using numbers will be more useful
When consumers see numerical information such as pricing, discounts, or promotions, it inclined them to respond positively. By doing so, it is easier for them to decide whether it is worthwhile to spend more on items they really want.
A compelling statistic often drives more clicks. You may find that hard facts are more persuasive than clever copy, depending on the industry. A sense of urgency is created when visitors learn the majority of people have already downloaded, or registered for the offer, or product.
We all don’t want to skip out on important events! Never underestimate the power of simple numerical evidence—just keep your honesty in, otherwise you’ll lose credibility for your company.
Tip#8 Ensure your CTA grabs attention
How do you make your CTA stand out? Or how your CTA draws the eye?
Well, you can always aim to create eye-catching calls-to-action by:
- Putting your CTA in plain sight
- Making your message stand out with contrasting colors
- Clarifying and compelling readers
- Delivering consistently
What is learned:
In the past few years, marketing has undergone changes, but its basic purpose remains the same. In order to drive customers to act, you have to motivate them. For this to happen, CTAs are crucial. It is therefore imperative for marketers to be able to write good ones.