Digital Marketing & SEO

How to generate traffic to Shopify store

You might be wondering about how to get traffic to your new Shopify eCommerce store. It’s a tremendous success to launch your eCommerce shop on Shopify, especially if it’s a brand new online store. The question of how to increase traffic to one’s Shopify apparel store is always a hot topic.

It doesn’t matter if you’re attempting to acquire your first or thousandth consumer; increasing traffic is an essential aspect of every business. To build your online store, your store must be effectively optimized for traffic and conversions. More traffic to your online store is likely to result in more sales.

Increasing app store traffic can be difficult, but not impossible. Business platforms like Shopify and Amazon don’t require any special talents, like major coding and site design. There are a few methods for increasing traffic to your new Shopify store. Below is a quick description of these methods.


All stores require SEO. The first basic thing you need to acquire more visitors is search engine optimization. If your Shopify eCommerce store appears on the search engine result pages and is visible to users, traffic will flow to it. Your store will only appear in SERPs if it has been appropriately optimized for search engines. Every online store receives a quality score from search engines, and the stores appear in the results of people’s queries based on these scores. To achieve a high position in search engines, you should use the best-performing keywords. 

Content marketing 

Without marketing their content, no firm can succeed. People will be able to find your Shopify store by looking at the descriptions of your products. The content should be crisp, clear and concise. It should simply be descriptive and based on the appropriate keywords. Avoid using keywords that have a lot of competition. After crawling, search engines will give you a high ranking.

Guest posts 

You can publish guest posts to obtain backlinks from a variety of high-quality websites or online retailers. Guest blogs should be written, but only if they are pertinent to your company. The importance of relevance cannot be overstated. You should only write guest posts for other clothes or shopping stores, not for electrical stores, if you own a clothing store. Guest posts increase the website’s SEO along with backlinks. Backlinks can assist you to drive a lot of traffic to your online store. You can also increase your app store traffic with the help of this method. 


To attract more customers to your Shopify eCommerce store, hire a Google Adwords service. It’s a Pay Per Click (PPC) strategy in which you only pay for people who really click on your ad. This strategy is effective for driving a huge volume of traffic to your website. Although many people may see your ads, you are not paying Google for impressions. You are, in reality, paying for clicks or traffic. It’s a paid way to get more people to visit your online store. These adverts will appear in Google’s search engine, Google Mail, YouTube, and on Android and iOS app stores. This is a proven trick to increase your app store traffic

Social media campaign

You must run social media ad campaigns to target the correct population who is interested in your product. These campaigns might be either paid or organic. Organic marketing does not reach its full potential, but paid campaigns have the opportunity of targeting the proper audience. You have the option of selecting the demographics. Paid ads have the potential to provide more attention to your Shopify business than organic advertising.

Social media integration 

You need social media integration in every scenario. You should concentrate on connecting your website to all social media networks. The primary goal of social media networks is to drive visitors to your website. Instagram is quite useful because it can drive the most traffic to your Shopify eCommerce store. Customers will be able to shop on Instagram more easily thanks to a partnership between Shopify and Instagram. The website should also be linked to your Facebook business profile so that Facebook consumers may find your Shopify store easily.

Influencer marketing 

Influencers can significantly increase your app store traffic. Some enjoy hearing from people they like. Celebrities play a significant role in influencer marketing. If a person with millions of likes and followers on Facebook and Instagram posts a message about your Shopify business, it can drive traffic to your website. Bloggers can also be influencers. You can pay people to write nice reviews of your store to increase traffic. 


The phrase Sale instills in individuals a sense of urgency. Sales and special deals entice people. Visitors are more likely to purchase products during the sale than during normal business hours. To generate a sense of comfort, you can also offer complimentary shipment or delivery. Businesses offer free shipping, sales, and vouchers  to sell their products quickly. You can also reward people who refer people to your Shopify store. These are your long-term customers. Viral deals like this will increase traffic to your Shopify apparel store.

Wrapping up

Implementing the few tactics listed above can easily produce a substantial volume of traffic to your Shopify eCommerce store. You can apply these tactics to any online store that needs to increase traffic. More traffic means more customers and sales in the end. Every online and offline store’s purpose is to generate cash, which is why sales are so important.

Do you need assistance in converting your Shopify eCommerce website to a mobile application? Visit Swipecart, you can get a fast & reliable app just in a few days. 

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