2022 has already arrived, and many businesses have already changed their marketing strategy with ongoing Marketing Trends. Unfortunately, not all businesses are educated to alter their existing marketing campaigns and get the most out of their efforts. Don’t worry. We are sharing with you the influencer marketing trends you will witness this year.
Rise of Micro & Nano Influencers: Influencers have grown in the last few years, but nano & micro-influencers are building a new community that is aggressively growing. For newbies, influencers with up to 100K followers are considered as Nano and Micro-Influencers. These influencers are growing, but they are easily available for your business at a low cost until they acquire tons of followers. Moreover, working with micro & nano influencers let you reach a new audience.
Growth of Video Content Partnership: Video has become a prime mode of promoting your product/services. Video marketing is growing as YouTube has outranked all social platforms. This doesn’t mean Instagram is far behind. Even Instagram has introduced the short video feature that provides a great opportunity for Influencers to partner with brands and promotes their products via images and videos.
Influencers Turning Into Business Owners: It seems weird for some of you, but influencers are becoming business owners. Numerous influencers have built a strong reputation on the digital platform and have turned into self-made businessman. Undoubtedly, influencers are experienced at sharing knowledge across various social channels that give broad exposure to their businesses. Turning your social presence into a brand bring tons of opportunities to your doorstep. You will find numerous influencers turned businesses owners across the globe.
Emilie Haney is a perfect example – a famous influencer who has built strong recognition across various social platforms. She is a freelance writer, photographer, graphic designer, and part-time youth director.
Authenticity is Focussed Over Perfection: The chances of false collaboration are common in the digital world, where influencers opt for unethical means to boost their followers’ count. That’s why businesses focus on searching for an authentic influencer rather than evaluating perfection. Working with authentic influencers delivers you significant results. You can even proceed with such influencers in a long run with frequent collaborations.
Increased Collaborations: The number of collaborations across various Social Channels has already increased. However, this isn’t the end! Coming months will see a continuous hike in partnerships and collaborations with numerous businesses. With increasing awareness about influencer marketing, more and more companies are getting into this marketing strategy to achieve their goal.
So, this brings you a firm conclusion that demand for influencer marketing will increase in the coming month. You will be amazed to know that influencer marketing benefits SEO, and that’s a great opportunity if you are already investing a significant budget on organic rankings. With that said, you are all set to add influencer marketing to your monthly plan. Always remember to worth along the influencer to keep track of every step involved in the influencer marketing. This will help you get the expected results.