What are the relevant theories that support the political power of social media?

Social media is a powerful tool for organizing, mobilizing and communicating. It has played a major part in the Arab Spring, the Black Lives Matter movement and even the Women’s March on Washington. But what are the theories that support this power? In this post, we’ll look at how social media affects political mobilizations, specifically looking at three theories: The social media theory of social movements; Social media as a tool for political mobilization; and Mass media effects on mobilizations. Tiktokstorm gives you the opportunity to get likes and followers on Tiktok at competitive prices. 

The social media theory of social movements

The social media theory of political mobilization suggests that the power of social media is in its ability to connect people with each other. This connection can be used as a tool for political mobilization, as seen with the Tea Party movement and their use of Facebook. Alternatively, this connection can also be used as a tool for political expression; after all, Facebook was created by Mark Zuckerberg so that he could share his thoughts on life with others around him (and maybe even make some money at it).

The third way in which we could think about how social media relates to politics is through its role as a tool for organizing politically. The Tea Party movement uses Facebook groups such as “Tea Party Patriots” or “Liberty University Students Against Obama”; many other groups also exist online and attempt similar efforts at organization through social media platforms such as YouTube channels or Twitter accounts. These sorts of organizations are important because they allow individuals who may not have much experience organizing themselves together into larger groups where they can combine forces against common enemies like Obamacare or bailouts from Wall Street banks during economic downturns.

Social media as a tool for political mobilization

Social media can be used to mobilize people to protest, to vote and even to support political candidates. Social media has become an important tool for political mobilization in many countries around the world. It has been used by movements such as Occupy Wall Street (OWS) and Black Lives Matter that have called attention to inequality and racism in society.

The mass media effects on mobilizations

In the 1960s, social movements were often characterized by a lack of media coverage. As a result, organizers could not have been sure how much impact their actions would have on public opinion. A number of scholars argued that this lack of information played an important role in how movements were able to mobilize. 

For example, it has been suggested that during the Civil Rights Movement in America (1955–1968), African Americans were largely unaware of what was happening until after Dr Martin Luther King Jr’s death in 1968 when newspapers started reporting on events as they unfolded around them. The media gave these activists an opportunity for national recognition within hours instead of years or decades like most other social movements before them had experienced during their rise from obscurity into national consciousness. 

Social media is powerful, but it is also limited, so you have to think of the right tools.

Social media can be used as a tool for political mobilization, but it needs to be used in conjunction with other strategies and tactics that work better for different groups. For example: if you want to organize a protest against something specific (like Trump’s policies), then social media might not be the best way because people don’t tend to share their personal experiences very much on Twitter or Facebook unless they’re already passionate about something else too—and even then they might only share what they feel comfortable sharing at that moment in time (for example). On the other hand, if you want protests in general but aren’t sure which causes need more attention than others right now—or if there are different types of protests happening at once (like when some people are protesting against police brutality while others are protesting against gun control)—then using social media could help mobilize those communities together so everyone can be heard by their government representatives about how important each issue really is!


We have shown that social media has the power to mobilize people, but it is limited in how it can do this. The most important thing for a movement is to find its own tools to use and create the most effective mobilization strategies.

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