For Improving page visibility and organic traffic follow below SEO Trends.
The only thing that remains the same is change — which means now is the perfect time to start planning your digital marketing campaigns for the next months.
This includes all things related to search engine optimization (SEO).
However, what worked in the past for increasing your website’s ranking in the SERPs isn’t exactly what is going to get you through 2022.
Google has made it widely known that they’re working to get rid of spam and increase the number of links with engaging and informative content that offers a positive user experience.
In fact, this is something they’ve recently addressed in their November 2021 Core Algorithm update.
This means adjusting your tactics now is the best way to ensure success in terms of the amount and type of traffic your website receives from Google.
So, are you ready to jump in and learn more about the best trends to help you reach your goals? Here are nine SEO trends to boost your rankings in 2022.
- 1. First-Party Data Collection
- 2. Improved Page Speed
1. First-Party Data Collection
In the last couple of years, Google has really shaken things up by pushing to retire third-party cookies.
From a consumer standpoint, this is an excellent move that really increases personal data privacy.
But for marketers? It can really feel like getting shot in the foot.
That’s why there is no surprise that creating a first-party data collection plan is at the top of everyone’s SEO to-do list in 2022.
How does this work?
Essentially, website owners work to bring plenty of new customers and potential leads to their website via search engines like Google and Bing.
From there, they can offer incentives for individuals to request quotes, sign up for an email list, or any other captive strategy to help collect contact information on a first-party basis.
This is really an important concept that all digital marketers need to focus on right now, as the ability to lean on third-party cookies and other information to reach your target market is swiftly coming to an end.
2. Improved Page Speed
While it seems like page speed is something that shows up in these SEO trends lists each year, there’s a good reason.
Think about it for a minute. New Android and iPhone models come out every year, right? As do the latest tablets, laptops, and desktop computers, too.
These devices have better processors, meaning they pull up websites faster than before. If you aren’t doing your part to ensure your website is ready, you could really be turning off your audience.
Furthermore, Google has already made it known that page speed is a factor taken into consideration for ranking.
This means improving yours helps both the overall user experience of your website visitors and your potential to claim a coveted page one spot in the SERPs.
Not sure where to start?
There are tons of great SEO plugins for WordPress and other platforms that can spot areas in which you can improve page load from the technical side.
If that doesn’t solve the problem, then you might need to upgrade to a better plan with your web host.